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Leveraging modular content to deliver differentiated yet personalised experiences 

From Ordinary to Outstanding

 

Innovate or stagnate: 

Role of CX in future-ready pharma 

 Is your organization embracing customer experience (CX) to stay competitive and future-ready?

 

Life sciences organizations cannot ignore CX if they want to stay competitive

Delivering a personalized customer experience is among the top motivations among life sciences professionals to make their organizations future-ready.

And content plays a vital role in how customers perceive the experience they receive from companies that serve them.

Future-Ready Trends in Life Sciences

An Indegene Report

Future-ready companies are agile, resilient and are competitively positioned to make the most of the changes in the external environment by building scalable and sustainable capabilities to power innovation, maximize performance and drive growth.

Our report aims to empower life sciences leaders to build future-ready capabilities through peer insights .

Is your organization future-ready?

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Modular content sits at the heart of differentiated omnichannel experiences

Modular content involves creating and using reusable content blocks, or modules that can be combined and recombined in different ways to create a variety of different content assets.

 
 

Block by block: 

Crafting omnichannel journeys with modular content 

What makes modular content the key to pharma's omnichannel success? 

Key objectives in pharma’s modular content journey 

Intelligent (AI / ML)  component-level tagging

Enabling DAMs for centralized operations

Simplifying and accelerating MLR process

Integrated authoring (Multi-channel) enablement

 Outcomes delivered

  • Increased content volume 
  • Efficient glocalization 
  • Increased content reuse
  • Scalable personalization 
  • Improved compliance 
  • Faster time-to-market

Automated Modular Content can personalize customer experience at scale​

Driven by technology and transformation, modular content enables a scalable and efficient mechanism to drive content personalization, allowing life sciences to achieve the five key objectives in their path to content excellence, including volume, variety, velocity, veracity, and value.

Discover what sets it apart and why you need it!

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How we enable modular content at Indegene

At Indegene, we believe that modular content has the power to transform content operations and drive business excellence. Here are the key ingredients of our success formula that we use to help organizations realize their content ambitions.

Tech accelerators

 Powerful partner ecosystem

Robust methodology

Deep domain expertise

 
 

Simplify, scale, succeed:

Modular content in pharma

How is Indegene's modular content strategy transforming pharma's customer engagement?

Indegene increases content efficiency by 40% for a top 10 EU-based global pharma​

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Challenges

  • Disjointed operations across markets and brands
  • Non-standardized and varied maturity in customer engagement
  • Ineffective tech ecosystem

70%

Global content reuse

↑

45%

Tech investments

40%

Content efficiency

Solution

  • Assessed their existing content ecosystem to identify gap areas and put together a modular content MVP implementation (content + process) plan
  • Upgraded their current tech ecosystem instead of investing in newer technologies
  • Built, set up, validated and configured Adobe Experience Manager to support modules, grids for MLR review & approval and tactics development 
  • Provided continued support on modular content creation to drive cost and time efficiencies 
 
 

Data, personalization, and automation : Transforming the content value chain

How do Indegene’s accelerators enhance customer connection through personalized content?

Deliver a personalized experience through an end-to-end digitization of the content supply chain

Discover how Indegene and Veeva’s integrated solutions, life sciences organizations can transform your existing content supply chain and achieve exponential personalization of compliant content that cuts through the noise and helps the customer feel connected to the brand.

Adopt a fast, efficient, and cost-effective approach to deliver personalized content at scale

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How our technology accelerators transform the content value chain every step of the way

Why is Indegene the chosen content partner of global life sciences organizations?

  • Preferred commercialization partner for top 25 pharma

  • 10+ CX transformation programs driven for pharma, MedTech and biotech customers 

  • 7+ digital factories setup and managed globally

  • Rich experience working with brand teams as well as centralized operations 

Practitioner expertise 

  • Accelerated modularization & tagging enabled through processing of 100,000+ pharma assets 

  • Automated module structure & classification in line with MLR guidelines

  • Seamless amalgamation with client’s existing ecosystem 

Technology leverage

  • Strategic alliance with 15+ technology solution providers

  • 10+ co-developed connectors with leading SaaS providers

  • Custom accelerators for modular content implementation, integration and data management 

Strategic partnerships

 

The Indegene edge:

Expertise, tech, and alliances unleashed

Why do global life sciences organizations choose Indegene as their go-to content partner? 

Everest Group recognizes Indegene as a Leader in Life Sciences Digital Services Specialist PEAK Matrix® Assessment 2024

Everest Group, a leading global research and consulting firm, has recognized Indegene as a Leader in its Life Sciences Digital Services Specialist PEAK Matrix® Assessment 2024. Everest acknowledged Indegene’s deep domain expertise, a steady digital-first approach, and a strong client-centric, consultative go-to-market (GTM) focus.

Learn more
 
 

About Indegene

We are a digital-first, life sciences commercialization company. We help biopharmaceutical, emerging biotech and medical device companies develop products, get them to the market, and grow their impact through the life cycle in a more effective, efficient, and modern way. We bring together healthcare domain expertise, fit-for-purpose technology, and an agile operating model to provide a diverse range of solutions. These aim to deliver, amongst other outcomes, a personalized, scalable and omnichannel experience for patients and physicians. It’s what drives our team and our purpose to enable healthcare organizations to be future ready.

An exclusive resource hub just for you!

We have curated a special content hub just for Takeda. Learn more about how to make your content supply chain future-ready to power superior omnichannel experiences.

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Volkmar Heitzer

Global Account Partner,

Takeda