For Novartis, with 12+ new products ready to be launched in the next 3-5 years, the strategic importance of an effective market entry cannot be overstated.
Analytics now holds a pivotal position in the launch excellence playbook. It drives essential decisions throughout the product launch lifecycle, influencing strategy, ideation, and implementation. Discover some effective strategies that can enable product launch success with AI & Analytics
Enable Product Launch Success with AI & Analytics
Tips for Empowering product launch success with AI and analytics
Key reasons for missing
launch forecasts
Key Highlights of the webinar
Navigating regulatory roadblocks
and competitive dynamics
Leveraging AI to drive
launch success
Discusses the importance of preparing for multiple label scenarios and pre-clearing promotional materials, highlighting the collaborative relationship with regulatory agencies to expedite innovation for patient benefit
Navigating regulatory roadblocks and competitive dynamics
Key reasons for missing launch forecasts
Discusses the five main reasons for launch failures:
- Payer activation and reimbursement challenges
- Regulatory roadblocks and competitive dynamics
- Inadequate market adoption by healthcare professionals
- Field force effectiveness and efficiency challenges
- Patient engagement and adoption issues
Leveraging AI to drive launch success
Discusses the risks and challenges inherent in implementing generative AI solutions, the potential for transforming launch success is real. Tying AI to a specific business problem, however, is essential. Whether it’s for training sales teams or developing content, the opportunities to drive business faster are real.
Discover in this webinar how Novartis can leverage creative intelligence to fast-track its dozen upcoming products including iptacaopan, pelacarsen, remibrutinib, and ianalumab towards peak revenue, underlining the crucial role of impactful market entry in a 3-5 year horizon.
Maximize launch success by blending creativity with technology
On-Demand Webinar | Duration: 60 minutes
