With 12+ new products ready to be launched by Novartis in the next 3-5 years, the strategic importance of an effective market entry cannot be overstated. Discover some effective strategies that can enable product launch success with AI & Analytics from Industry experts from Astra Zeneca, Ipsen and Otsuka
Enable Product Launch Success
with AI & Analytics
Key reasons for missing
launch forecasts
Navigating regulatory roadblocks
and competitive dynamics
Leveraging AI to drive
launch success
Discusses the importance of preparing for multiple label scenarios and pre-clearing promotional materials, highlighting the collaborative relationship with regulatory agencies to expedite innovation for patient benefit.
Navigating regulatory roadblocks and competitive dynamics
Key reasons for missing launch forecasts
Discusses the five main reasons for launch failures:
- Payer activation and reimbursement challenges
- Regulatory roadblocks and competitive dynamics
- Inadequate market adoption by healthcare professionals
- Field force effectiveness and efficiency challenges
- Patient engagement and adoption issues
Leveraging AI to drive launch success
Discusses the risks and challenges inherent in implementing generative AI solutions. While the potential for transforming drug launches is real, tying AI to specific pain points to solve is essential. Whether it’s for training sales teams or developing content, the opportunities to drive business faster are real.
Maximize launch success by blending creativity with technology
On-Demand Webinar | Duration: 60 minutes
